Seed metrics template
The dashboard we ask portfolio companies to keep. Ten numbers, one page, no vanity charts.
For founders
Support you can actually schedule.
Every firm promises to be helpful. The honest test is whether a founder can name what their investor did last quarter. Here is exactly what we do, so you can hold us to it.
The work
Six things we do, done properly.
We pick two or three of these with you at the start. Trying to do all six at once is how platform teams become a newsletter nobody reads.
Senior hiring
We work the search as if we were inside your company: writing the role, sourcing directly, screening the first round, and joining final interviews when you want a second read.
Customer introductions
We only introduce you to buyers we know well enough to call. Everything else is a list, and you can build a list without us.
Pricing and packaging
Most early companies are underpriced and over-featured. We will sit with your account list and find the revenue already sitting in it.
Next-round preparation
We start six months out. Narrative first, then metrics, then the sequence of funds to meet. By the time you raise, the story has been tested on people who are not us.
Technical and model review
We read the architecture, the evals, and the infrastructure spend, then tell you which parts break at ten times the load.
The difficult conversations
Co-founder disputes, down rounds, letting someone go. Rarely on a website, frequently the most valuable hour we spend with a company.
Resources
Materials we hand over on day one.
Written by our team and the founders in the portfolio. Free, and useful whether or not we ever invest in you.
First ten hires guide
Scorecards, interview loops, and the compensation bands we see across our own companies each quarter.
Fundraising narrative kit
How to build the story for a Series A, plus the twelve questions every lead will ask you in the second meeting.
Pricing workbook
A structured way to test packaging with existing customers without blowing up your renewal base.
Board meeting format
A two-hour agenda that makes decisions instead of reviewing slides. Adapted from companies that grew through it.
Founder salary data
Anonymised pay and equity data from our portfolio, updated twice a year, so you are not guessing.
Open office hours
You do not need to be in the portfolio.
Every second Thursday we keep four slots open for founders we have never met. Thirty minutes, no deck, no obligation on either side.
Bring a real problem. Pricing, a hiring decision, a technical fork, a term sheet you do not fully understand. Occasionally these turn into an investment, but that is not what they are for.
Common questions
Before you ask.
Do you charge portfolio companies for any of this?
No. There are no fees, no preferred vendors, and no service arm attached to the fund.
What do you expect from us in return?
A monthly update of any length, and a call when something breaks. We would rather hear bad news early than a clean deck late.
Will you introduce us to other investors?
Yes, and we do it before you ask. We keep a live view of which funds are actually deploying, which is different from which funds are taking meetings.
What if we stop growing?
We stay. Roughly a third of our best outcomes had a flat year in the middle of them.
Keep reading
Start with one paragraph.
What you are building, who it is for, and what is hard about it. That is enough for us to know whether to take the meeting.